Below is a listing of Prosumer Market developments beginning in 1990. These can help in understanding Prosumerism. The review of other pages may, in return, provide you with a better understanding of this chart. A failure to adapt to the demands and characteristics of the Prosumer market will be a major factor in the decline and failure of most corporations, big and small, over the 1998-2005 economic cycle.

Prosumers and Prosumerism | Winning the Prosumer Market

The Prosumer Market is a development of product and service popularity as an extension of needs, attitudes, and expectations.

Characteristics include:
• Think long-term
• Brand sceptics
• Appreciation
• Gardening
• Travel
• Equity
• Reality
• Commitment
• Home Projects
• Tax advantages

Developments are included in the chart above when their popularity has become significant. That is, more than 80% of the active participants in the market either experience, use, possess, or desire the product, service, or attitude.

There are five steps in the Growth of a Prosumer Market:

1. Rebellion against status quo < a feeling of losing out;
2. Experimentation to determine a new strategy for participation;
3. Innovation to develop acceptable realities and choices;
4. Bandwagon expansion of the market until majority involved;
5. Competitive saturation results in monopoly, or, new rebellion.

Market success, profit, can ONLY be reached by entering the market at Stage 3 with a strong focus and adequate financing and skill. Earlier entries often fail by exhausting their resources BEFORE the market blooms. Later entrants often fail because they are trying to establish a market presence against many competitors at a time when margins are decreasing and high market promotion costs cannot be justified.