Below is a listing of Prosumer Market developments beginning in 1990. These can help in understanding Prosumerism. The review of other pages may, in return, provide you with a better understanding of this chart. A failure to adapt to the demands and characteristics of the Prosumer market will be a major factor in the decline and failure of most corporations, big and small, over the 1998-2005 economic cycle.

Prosumers and Prosumerism | Winning the Prosumer Market

The Prosumer Market is a development of product and service popularity as an extension of needs, attitudes, and expectations.

Developments are included in the chart above when their popularity has become significant. That is, more than 80% of the active participants in the market either experience, use, possess, or desire the product, service, or attitude.

There are five steps in the Growth of a Prosumer Market:

1. Rebellion against status quo < a feeling of losing out;
2. Experimentation to determine a new strategy for participation;
3. Innovation to develop acceptable realities and choices;
4. Bandwagon expansion of the market until majority involved;
5. Competitive saturation results in monopoly, or, new rebellion.

Market success, profit, can ONLY be reached by entering the market at Stage 3 with a strong focus and adequate financing and skill. Earlier entries often fail by exhausting their resources BEFORE the market blooms. Later entrants often fail because they are trying to establish a market presence against many competitors at a time when margins are decreasing and high market promotion costs cannot be justified.